SmartStory Blog

Explore a fully integrated technology solution that enables organizations to rapidly deliver relevant content to end-users at high-value moments.

Three Key Requirements for Creating Dynamic, Personalized Digital Experiences

By Greg Ness | October 8th, 2020

Most digital engagement platforms promise experience personalization, but rely upon complex, cobbled systems and stagnant webpages. Today’s audiences prefer more dynamic experiences that deliver dynamic omnichannel personalization. The three key capabilities required for dynamic, personalized experiences are: 1) omnichannel communications; 2) dynamic webpages (or SmartPages) and; 3) automated journey-building with rich data collection.

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Having a Smart Engagement Strategy

By Chris Minor | October 2nd, 2020

Having a smart customer engagement strategy is key to optimizing the customer experience, while clearly differentiating the brand in the market. Generic product messages served to customers at irrelevant times is getting brands nowhere.

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