SmartStory Congratulates Optum for Winning Platinum and Gold AVA Digital Awards!


Posted By: Greg Ness
February 24th, 2021
5 minute read

SmartStory customer Optum won two prestigious AVA Digital awards* in January: a Platinum for digital marketing and interactive brand experience; and a Gold for new patient digital marketing and engagement. They also won an honorable mention for secure messaging platforms with what they accomplished with SmartStory.

SmartStory Mobile Campaigns Helped Optum Set New Records for Persistency and Adherence

The Optum Team used the SmartStory Platform to improve patient experience and outcomes with personal mobile journeys delivering approved video, surveys and other forms of content via personalized web pages to patients as they needed it. Timely advice, reminders and content helped to guide patients through immersive, highly personal journeys based on patient data triggers.


The campaigns were created with minimal specialized skills, which allowed the Optum team to focus on digital patient experience excellence.

Patient engagement improved

Drug adherence increased

You can read more about their award-winning digital patient engagement campaigns here.

*The AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design, and production of digital communication.

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